Press & Messaging

Tone of voice

To reach a global audience it's important to be inclusive in the way we explain our products and solutions. This is how we achieve it.

  • Our use of English is easy for any non-native to understand.
  • Always explain abbreviations - don’t assume your reader is an old-timer in the industry - it may be someone new at the job who wants to impress his superiors with a complete remake of their monetisation engine.
  • Add humour, if it feels natural.
  • Try to connect short-lifetime texts to current events, to make the read more interesting.

Who is InPlayer

We build the best paywall solution there is and have a super strong support offering - but what do we say about it?

Slogan

We just want you to make more money!

Boilerplate (press releases) 88 words

About InPlayer
InPlayer, the world's leading pay-per-view and subscription solution, helps set up growing recurring revenue for any company that is looking to enable online sales and access management for their video, audio, files and html content. With millions of dollars in transactions managed, InPlayer has helped make thousands of live events profitable for the OTT industry, rights owners, agencies, artists and corporations around the world. Being a paywall company - purchase completion is of highest priority, which is why InPlayer never leaves any client without end-user support. More information: inplayer.com

Boilerplate (press releases) 100 words (alt version)

About InPlayer

InPlayer, the world's leading pay-per-view and subscription solution, drives revenue for any company that is looking to monetise digital content. The OTT industry, rights owners, agencies, artists and corporations use InPlayer to get a full-featured solution to enable online sales and access management for their video, audio and html content.

Being a paywall company - purchase completion is of highest priority, which is why InPlayer never leaves any client without end-user support. Millions of dollars in transactions managed, making thousands of live events profitable, InPlayer has set up a whole bunch of business with growing recurring revenue.

For more information, visit inplayer.com.

About InPlayer (website) 179 words

Online content is still growing at an explosive rate across all industries. Production and publishing has never been easier and cheaper, allowing any organisation to broadcast their premium content. So how do we ensure you get the highest value entertainment and educational material from the bulk cat videos, while still getting you a high return on your investment?

InPlayer has set out to make sure that content owners get paid while maintaining a seamless experience for the end-user. We have nearly a decade of experience in online payments, and building a solution that is easy to use, stable, sustainable and fits any client need. The most common feedback we get from clients is that we are very flexible and attentive to their requirements.

As a result, our platform has managed millions of dollars in transactions, making thousands of live events profitable and has set up a whole bunch of business with recurring revenue. We keep our commitment to innovation and our promise to you is that we will keep making it easier for you to make more money.

Video and Tunes

Video

This video is available on YouTube »

Tunes

What key people say

These generic quotes can be used to add some spice to press releases or whenever it is requested.

CEO - George Meek

InPlayer couldn't be more excited to add {partner} to our growing list of integrations. Together will be able to bring a unique solution within {whatever} to market that will allow our joint clients to {do something awesome}. These are some really exciting times for {whatnot} fans all across {the world}. Being a fan myself, I will be one of the first to sign up for a subscription to the truly inspiring content this client makes available.

COO - Nenad Cubrinovski

The last year InPlayer has really focusd hard on growth. Not only have we added 15 new brilliand minds to the tem, but we've also dramatically grown our list of partners and clients. Once it stood clear we would be awarded this honorable award I went out to get a huge cake for everyone in the office. It's truly a team effort that has made this possible and I couldn't be prouder to be part of such a brilliant team.

CTO - Filip Dimcevski

We've been working hard to make {whatever} available to our clients. With this technology we completely rethought the way to handle transactions making it a true game-changer for our high performance clients. As always - we needed to make sure the solution we brought to market was scalable and gave our clients the amount of flexibility they deserve.

CMO - Emma Agering

After analysing behavioural data collcted over several months we were able to redesign our paywall to make the purchasing process more smooth to further improve conversion rates, and to add some very nice branding opportunities for our clients. We wanted to surface all the insights we can get about how our clients' assets are performing in terms of sales and growth. The idea is that it's only possible to improve what you can measure. As people's attention span lowers with each month, we know that accesibility of content becomes even more important to achieve high conversion rates. So with this release we've combined years of collected data with new design standards and taken our paywall to the next level.

VP Customer Success - Elena Draganovska

Nothing is more important to us than our clients' success so we're really happy to see how the word is starting to spread about our dedication in this area. We've managed to further speed up our response times while also going from an 8/10 in user satisfaction to a 9. Much of it is due to having people on our team who just love solving problems.

VP Sales - Mike Doherty

It's pretty exciting going into this new faze together with {someone}. Our vision has always been to be able to provide this amazing experience and our joint technologies will be able to do just that.

Product Manager - Matej Petrov

For a long time now we've wanted to reinvent our paywall to create a more seamless experience for our clients' users from discovery to access to premium content. With this release we knew we would build something that many companies in our industry will mimic, so we knew we had to make it great. The new version of our paywall is a major leap forward for our team in terms of technology used for development. Apart from the re-design, we have invested time on re-writing all functionalities using React JS, a state of the art JS library that improves, structures and simplifies development and maintenance of our code. In addition, our new paywall is built using our own JS SDK which results in cleaner, more readable code, and faster development!

Main keywords and adjectives

These are some of the most used keywords that describe our company and products.

Flexible company to work with

Fast paywall

Full-featured paywall solution

Seamlessly scalable technology built on modern microservice infrastructure.

Developer friendly - API, SDK and Webhooks available

Big eco-system with a lot of integrated video and audio partners

High conversion rates due to stability and speed

Dedicated support team - we never leave your success up to chance

GDPR compliant - it's a hygene factor at this point

Products

Paywall

This is the front-end UI part of our solution. What our clients' users see and interact with. The essential messaging:

The fastest paywall on Earth!

better conversion rates, branding that fits your every need

Dashboard

The sales and asset management part of the platform, including analytics, price management, package deals etc. The essential messaging:

Increase revenue

sell more

Audience

The part that manages all end-user data and subscriptions. The essential messaging:

Build a lasting audience

happy audience = more lasting revenue

Target Audience

We are targetting all content producers, rights owners, broadcasters, event houses and more. Basically any type of company that have content that they could make an extra buck by making it available online.

Verticals

These are some of the potentiel client types, but really - your imagination is the only limit to who we can target.

OTT / Media & Entertainment - channels looking to set up an online play channel witht their content.

Podcast - premium podcast makers who want to charge for their podcast. Done by creating unique RSS feeds/subscriber.

Live event / conference - increase the audience of keynote speakers by broadcasting live from an event to an online audience.

Music / Audio - artists and audio producers looking for a solution to sell albums or select audio files.

HTML games - game makers who want to have people pay for access to their online game.

Sports (video) - any type of team or rights owner that want to make a live game /tournament available online.

Education - video, book (file) content for online eductaion. (sites wnating be like Lynda.com)

Corporate - companies who want to use a paywall for lead generation or to get some ROI on their premium content production (books, videos, etc.).

Spiritual (video) - broadcast sermons to an online audience. Subscriptions are for ease of access / communication purposes. Get donations (feature not ready yet).

Gaming (video) - Live broadcast from WC e-games or player run through. (sites wanting be like Twitch)

Healthcare - related to education -