Cinemagraph – the Return of the Animated GIFs

Cinemagraph – the Return of the Animated GIFs

Animated GIFs get a Makeover 25 years after it saw the light of the day, the animated GIF is re-branding itself as the Cinemagraph – one of the dark horse marketing trends of 2013! From being on everyone and your uncle’s website in the 90’s, to being publicly despised in the 00’s, to feeling like […]

QR codes – To use, or not to use?

QR codes – To use, or not to use?

You’ve seen them around for a while. Little black and white boxes with pixelated patterns. In ads, on business cards, in magazines… The QR codes (QR for “Quick Response) are scanned with smartphones, and open up a link to something (hopefully) interesting. Perhaps a website, a Facebook page, a video – anything really. Trend To […]

Photos of You – the New Instagram Feature

Posted by on May 7, 2013 in Marketing Trends, Social Media
Photos of You – the New Instagram Feature

Instagram takes another step in order to maintain it’s position as the IT crowd’s favourite app, and as an important rookie in social media marketing. Long overdue (should’ve been available from the beginning, don’t you agree?), the “Photos of You” feature is here. Now you can “Add People” (a.k.a. Facebook’s “tag”) in your photos, and […]

Customer research through Social Media – I’m Lovin’ It!

Customer research through Social Media – I’m Lovin’ It!

Make sure you don’t overlook today’s most valuable source of information about your customer: social media. Doing customer research through social media gives you instant access to the likes (no pun intended) and dislikes of the people you want to reach, without paying a penny for it! Let’s take a walk down memory lane to […]

Social Media Size Cheat Sheet – new Google+ Cover incl. [INFOGRAPHIC]

Posted by on Mar 7, 2013 in B2B Marketing, Design, Social Media
Social Media Size Cheat Sheet – new Google+ Cover incl. [INFOGRAPHIC]

Working with B2B content marketing design, we help our companies build their brands online. And while doing so we try to come up with sweet ways to promote USPs in all channels on the web. Social Media is one of them. And they all offer their own spaces for customization. This is where a Social […]

The Good, the Bad, and the Viral – How to Master the Social Media Rodeo as a Leader

Posted by on Feb 6, 2013 in B2B Marketing, Social Media
The Good, the Bad, and the Viral – How to Master the Social Media Rodeo as a Leader

Recently, McKinsey Quarterly discussed the “Six social-media skills every leader needs”, with the input from executives at General Electric. “Organizational social-media literacy is fast becoming a source of competitive advantage.” When an organisation’s leaders are on top of the social media, it changes everything. By inviting people to your universe, you create a sense of […]