Cinemagraph – the Return of the Animated GIFs

Cinemagraph – the Return of the Animated GIFs

Animated GIFs get a Makeover 25 years after it saw the light of the day, the animated GIF is re-branding itself as the Cinemagraph – one of the dark horse marketing trends of 2013! From being on everyone and your uncle’s website in the 90’s, to being publicly despised in the 00’s, to feeling like […]

QR codes – To use, or not to use?

QR codes – To use, or not to use?

You’ve seen them around for a while. Little black and white boxes with pixelated patterns. In ads, on business cards, in magazines… The QR codes (QR for “Quick Response) are scanned with smartphones, and open up a link to something (hopefully) interesting. Perhaps a website, a Facebook page, a video – anything really. Trend To […]

Customer research through Social Media – I’m Lovin’ It!

Customer research through Social Media – I’m Lovin’ It!

Make sure you don’t overlook today’s most valuable source of information about your customer: social media. Doing customer research through social media gives you instant access to the likes (no pun intended) and dislikes of the people you want to reach, without paying a penny for it! Let’s take a walk down memory lane to […]

Marketing Budget Trends 2013 – You wanna be on top?

Marketing Budget Trends 2013 – You wanna be on top?

Econsultancy have identified six Marketing Budget Trends for 2013. Wanna take a look at what’s hot this spring? Here’s a clue for the top trend; it’s something that never goes out of style, but has gained more attention now than ever… Every year, marketing departments try to make the best of their money. Spending it […]

Marketing during recession – whip it up for the recipe to success

Posted by on Feb 21, 2013 in Marketing
Marketing during recession – whip it up for the recipe to success

So you’re thinking about cutting down on your marketing during recession. You’re worrying about the financial crisis, and it seems like an excessive piece of the cake. It seems easy to take a smaller slice of it. Let me tell you this: you’re not the first one struck by the idea, and you won’t be […]