Cinemagraph – the Return of the Animated GIFs

Cinemagraph – the Return of the Animated GIFs

Animated GIFs get a Makeover 25 years after it saw the light of the day, the animated GIF is re-branding itself as the Cinemagraph – one of the dark horse marketing trends of 2013! From being on everyone and your uncle’s website in the 90’s, to being publicly despised in the 00’s, to feeling like […]

QR codes – To use, or not to use?

QR codes – To use, or not to use?

You’ve seen them around for a while. Little black and white boxes with pixelated patterns. In ads, on business cards, in magazines… The QR codes (QR for “Quick Response) are scanned with smartphones, and open up a link to something (hopefully) interesting. Perhaps a website, a Facebook page, a video – anything really. Trend To […]

Photos of You – the New Instagram Feature

Posted by on May 7, 2013 in Marketing Trends, Social Media
Photos of You – the New Instagram Feature

Instagram takes another step in order to maintain it’s position as the IT crowd’s favourite app, and as an important rookie in social media marketing. Long overdue (should’ve been available from the beginning, don’t you agree?), the “Photos of You” feature is here. Now you can “Add People” (a.k.a. Facebook’s “tag”) in your photos, and […]

Customer research through Social Media – I’m Lovin’ It!

Customer research through Social Media – I’m Lovin’ It!

Make sure you don’t overlook today’s most valuable source of information about your customer: social media. Doing customer research through social media gives you instant access to the likes (no pun intended) and dislikes of the people you want to reach, without paying a penny for it! Let’s take a walk down memory lane to […]

Marketing Budget Trends 2013 – You wanna be on top?

Marketing Budget Trends 2013 – You wanna be on top?

Econsultancy have identified six Marketing Budget Trends for 2013. Wanna take a look at what’s hot this spring? Here’s a clue for the top trend; it’s something that never goes out of style, but has gained more attention now than ever… Every year, marketing departments try to make the best of their money. Spending it […]

7 technical things to have in mind when you design your new logo

Posted by on Mar 15, 2013 in Design, Logo
7 technical things to have in mind when you design your new logo

The other day I realized I had designed well over 100 logos in my days. During my years in marketing I’ve also worked with design for everything brand related. If it’s possible to slap a logo on it, I’ve done it. I’ve branded promotional items, exhibition spaces, websites, social media pages and more. Without being […]

Social Media Size Cheat Sheet – new Google+ Cover incl. [INFOGRAPHIC]

Posted by on Mar 7, 2013 in B2B Marketing, Design, Social Media
Social Media Size Cheat Sheet – new Google+ Cover incl. [INFOGRAPHIC]

Working with B2B content marketing design, we help our companies build their brands online. And while doing so we try to come up with sweet ways to promote USPs in all channels on the web. Social Media is one of them. And they all offer their own spaces for customization. This is where a Social […]

Marketing during recession – whip it up for the recipe to success

Posted by on Feb 21, 2013 in Marketing
Marketing during recession – whip it up for the recipe to success

So you’re thinking about cutting down on your marketing during recession. You’re worrying about the financial crisis, and it seems like an excessive piece of the cake. It seems easy to take a smaller slice of it. Let me tell you this: you’re not the first one struck by the idea, and you won’t be […]

The Good, the Bad, and the Viral – How to Master the Social Media Rodeo as a Leader

Posted by on Feb 6, 2013 in B2B Marketing, Social Media
The Good, the Bad, and the Viral – How to Master the Social Media Rodeo as a Leader

Recently, McKinsey Quarterly discussed the “Six social-media skills every leader needs”, with the input from executives at General Electric. “Organizational social-media literacy is fast becoming a source of competitive advantage.” When an organisation’s leaders are on top of the social media, it changes everything. By inviting people to your universe, you create a sense of […]

5 trends that will get you on the B2B marketing bus for 2013

Posted by on Jan 28, 2013 in B2B Marketing, Marketing Trends
5 trends that will get you on the B2B marketing bus for 2013

There are new tools and services developing online everyday. I would be surprised if every B2B marketing professional followed all the trends and adopted budgets and strategies every time a new social media hub came to life. But now in 2013 there are a few things that have been around for a while and that […]